The
effectiveness of your organization does not matter if the people don’t aware of
your business’s brand, successes or contributions. Effective public relations
work can enhance a company’s reputation and build its image in the mind of the
target audience. A good public relations campaign highlights your products and
services, educates and informs people about your brand and promotes the
business as whole. It helps gain media exposure and deals with many
stakeholders on behalf of the customer.
Though
the goals of PR agencies and advertising agencies are same, to promote clients
and make them successful, but the paths of creating awareness are extremely
different. Unlike Advertising agency, a public relations agency increases
public awareness of certain company, organization or individual without
especially selling or promoting their products or services. PR agency is known
as “free” or “earned” media that promote the companies and individuals via
editorial page. It harnesses the power of print media, electronic media and
online media to inform people about you, your company, your activities and your
achievements. One of the advantages of PR over advertising is that it
disseminates information about an organization through a third party, such as
magazine or newspaper, which enhances people’s trust on the organization and
its activities. Also, they often use embargo's to ensure that the
companies/organizations/ customers receive press from various outlets at the
same time.
It’s
a truth universally acknowledged, that people’s act generally based upon their perception
of facts. Thus, the primary aim of every
PR agency is to create, control and influence people’s opinion because their
perceptions will drive their decisions about whether they want to work with,
shop with or support the organizations. Public Relation professionals work
behind the scenes- they send information for media releases, courting
journalists, identify the best way to reach the main client groups and
audiences, draft speeches and arrange interviews to position their clients as
positive role models.
A good PR agency work also involves sharing general interest
stories in different media channels, such as how you set up your company and it
also educates people about your CSR activities.
PR also helps you to gain media exposure if you are planning to launch
or re-launch your business or if you are organizing a promotional event.
Therefore, public relations agency enhances the brand
awareness of a company by communicating and building relationships with media
persons and stakeholders, and makes a business more relevant in the public eye.
Public relations helps to take your business at higher level in market.
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