Social Media Marketing
and Start-Ups | Part 2
Previously we spoke
about how social media can give an equal footing to both startups and gigantic
organizations. However, initially investing in paying social media consultants
and agencies might be tough for startups that have just started entering into
the trade. Here are more ways to ensure that your social media works without a huge sum of money in hiring an expert.
Add
all Your Personal Contacts
Use friend finding
features that are available on various social networking sites like Twitter,
Facebook, Instagram, LinkedIn etc to find your friends, family, and acquaintances.
You can begin by popularizing your business via your most close people
who would be willing to help you in sharing and promoting your dream work.
These networks also suggest people to you based on your college, previous work, and interests. So, you might get to be
reconnected with a lot of people who have been away for long.
Link
your Social Media with your Website
Small social media
icons should be placed in the header,
sidebar and the footer of your website. Putting a link to your social media
pages on your web pages helps to strengthen your integrated communicational
network.
Add
Social Icons to Your Signature
You need to ensure
that anyone who communicates with you knows about your startup and for this, you should start by adding your links to
your top social accounts in your email signature. You can avail various free services to make
professional signatures with all these social links
Cross-Promote
Your Social Accounts
If you have a large
following on one of your social accounts, you should encourage its members to
connect with you on other platforms. This can be done by sending a simple tweet
or a message or the like to all your contacts and encourage them to follow you
on other platforms too.
Remember Social Media
works slowly and it does not do wonders within a week. You need patience and
perseverance to make the strategies work. For more practical tips on using
social media for gaining a business
advantage, keep an eye on this space.
Thank you so much for your informative article and keep sharing in your blog on daily basis.
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