How does SEO help you climb Google rankings?

If you wish to create a successful business in this day and age, you cannot dream of accomplishing so without having a strong online presence. People have begun migrating towards e-commerce platforms and they’re becoming more and more comfortable with the technology as a shopping aid. Research shows that more than 60% buying decisions are made online these days and more than 80% of the shoppers use their smartphones inside the retail stores. Whatever people are looking forward to buy, they search for it online. It is, therefore, very important to ensure that your website ranks high on the Google listings as most of the buyers do not go beyond the first three links on the results page. This is where SEO companies in Delhi come into the picture. By hiring companies that provide SEO services in Delhi and other metro cities in the country, you can make sure that your website ranks high on the Google results and you get a ton of traffic – which, eventually would convert in sales. Fundamentals of SEO The two fundamental concepts of SEO are “keywords” and “backlinks”. Let us understand their importance separately. Keywords Keywords are the most commonly used search terms in a search engine. A keyword doesn’t necessarily have to be a word per se; it could be a phrase as well. For example: “SEO companies in Delhi”, “social media marketing companies”, “smartphones under 30000” etc. By including relevant keywords into your blogs and articles, you can make it easy for Google to discover your website. However, be careful not to unnecessarily stuff your articles with keywords as it would become unreadable and people would simply bounce off. This will lead Google to believe that your content isn’t read-worthy and it’ll push you down the rankings. Backlinking When a blog from a website that is trusted by Google, links to your article or blog, the process is known as backlinking. Backlinking is quite similar to referrals in real life. It lends authenticity and value to your content. Let us understand this better with the help of an example. Imagine you are planning on reading books. Would you randomly pick a book from a book shop or would you ask your reader friends for recommendations? Obviously, latter is the smarter choice as you’re taking an expert’s advice. Backlinking is quite a similar process. When a website links to you, it shows Google that the content that you’re putting out is of value and therefore, it promotes you up the ranking ladder. In short, if you want to make your business successful, you need SEO. A strong online presence means tons of traffic and tons of traffic means tons of sales – which is the whole point of doing business in the first place!