Branding
is not restricted to recognition and visibility, in fact branding is a science
which focus on what, why and how aspects very carefully and keenly. Branding
doesn't only enhance the image of a product/organization but it also helps in
garnering more revenues, winning the trust of investors and confidence of
equity holders. Branding also supports in market expansion, penetration, joint
ventures and collaborations, therefore it is treated as one of the most crucial
part of business practices and any slight negligence can cause some inevitable
damages in the sustenance and survival of an organization. Multinational
corporations invest sizeable amount of their revenue in branding and image
building activities, form FMCGs to Automobiles all hire reputed PR agencies for
this challenging task and get benefits from their expertise.
Below
are 10 suggestions that consolidate an organization in governing, commanding
and controlling a brand.
1.
Go for a creative Public Relations(PR) agency for image make-over exercises in
all types of media, viz., Print, Electronic and Digital.
2.
Build your own design team for developing and disseminating creative content in
all forms of communication.
3.
Align your all communications namely, taglines, advertisements, press releases,
announcements, articles, blogs and videos on social media channels with the
vision and philosophy of your organisation.
4.
Connect your brand with the dreams and aspirations of your target audience.
5.
Create a synergy among the different media channels and emphasise on creating a
symmetry between them.
6.
Ask your PR partner to regularly write and pitch press releases, articles,
blogs and reviews about your brand.
7.
Participate in events, conferences, seminars and launches relevant to your
industry and make a vivid presence of your brand there.
8. Conceptualize
and run a campaign on Social Media site and try to keep them engaging with
interesting information and rewarding prizes.
9. Request your clients
and loyal customers for positive testimonials in the form of appreciation
notes, certificates, blogs and videos. Extend your courtesy and acknowledge
them for the safe.
10. Regularly
update information on your website, Facebook and Twitter profile and on
Wikipedia page.
The above
suggestion will really help you a lot in boosting the image of your brand, but
you need to remain patient in getting the results as branding is not an
overnight procedure and it requires continuous efforts and sheer commitment.
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