After the
mega success of ALS Ice Bucket Challenge and Lay's 'Do us a flavor', it seems
that viral marketing is almost impossible these days without social media or we
can say if you want to make your campaign viral then focus more on social media
than conventional media. Even the promoter of the Ice Bucket Challenge would never
have expected that they will receive more than $100 million in donations in
just a month. These unbelievable returns depict the strength of social media
and compel businesses to think about the effective utilization of the social
media for marketing and image building. These days, viral marketing is not
restricted to promotional activities only but it is equally convincing in
Public Relations(PR) and brand building.
From
celebrity to a book you can promote and convert everything into a big brand by making it viral on the
social media. Star actors like Amitabh Bachchan and powerful politicians like
Narendra Modi all are using Twitter, Facebook and LinkedIn to make their
presence felt on social media because of the efficiency of the social media to
pull people in shoals and seconds. If you are also interested to make your
brand's campaign viral then following suggestions can really help you to crack
the nut.
Choose more than one Social Media channel
To
make your campaign a huge hit choose a variety of social media channels. What
is possible on Twitter is not expected from the Facebook and the vice versa.
Every popular channel has its own relevance, therefore one need to be very
careful in rejecting a particular channel.
Create novel, engaging
as well as interesting content
Research
your target market, do SWOT analysis of your brand and as well as of the
geographical location you have chosen for the campaign, then create a nice
content that may enthrall the audience of the target market and induce them to
share the same with their friends and relatives. Both concept and script of the
campaign should be original and unprecedented.
Do not let your competitors to
copy you
People
usually spend more energy and time in duplicating and idea rather inventing
something new, you should develop a campaign that make them difficult to copy
you and if they copy somehow then it results in evident fiasco for them.
Take all pains to make the
campaign colorful and attractive
Besides
the language of the content, also pay some extra efforts in designing the
campaign. Selection of colors, theme, background, animations and videos
decides the fate of the campaign.
Apart from
the above mentioned strategies there are some basic fundamentals which cannot be ignored while planning for a social media
campaign. First of all, give a unique and catchy name to your campaign, use it
everywhere in the social media. Decide the length of the campaign in advance
and last but not the least make prompt replies of people's queries. These are
some valid suggestions that makes your campaign really viral.
Thanx for sharing information. This blog is very informative. and I would like to see some more blogs.
ReplyDeleteNice Social Media tips that will help more to getting more business!! Thanks for post.....!!
ReplyDeleteHi,
ReplyDeleteViral campaign in social media is the new trends. In this modern trends viral marketing play a vital role to branding the campaign which is not restricted to promotional activities only but it is equally convincing in Public Relations(PR) and brand building of your services.
Viral campaign in social media gives a new impact , it plays an important role in various aspect. Very informative bolg.
ReplyDeleteThis comment has been removed by the author.
ReplyDeleteThank you Admin for sharing such a useful Blog Post.
ReplyDelete