From
SMEs to blue-chip enterprises, businesses all over the world are using social
media for better connectivity, interaction and communication with the potential
as well as the existing customers in this era of digital marketing. Online
social networking sites such as Facebook, Google+ and LinkedIn, along with
micro blogging sites like Twitter and Tumblr are bringing marketers more and
more closers to their prospects and untapped markets. Promoting a brand or
concept through videos is another impressive tactic of marketing and websites
such as YouTube and Vimeo are doing great jobs for smart entrepreneurs in the
digital sphere. Social media websites are providing an inexpensive and
effective medium to drive greater brand advocacy, improve efficiency, customer
satisfaction and higher customer conversion rate.
Now,
almost every business is embracing these platforms to enhance the reach and
visibility of their brands. With more people are online, the traditional ways
of marketing and advertising in print and on television has become less
effective.
Prime Advantages of the Social
Media Marketing
It
Helps Businesses to Strengthening Bonds with the Customers
With
the runaway success of social media, it has become a popular platform for
entrepreneurs to promote their business. Social media sites provide opportunity
allows marketers to communicate with their customers, because a close relationship
always helps businesses to leverage their brand. Facebook is a wonderful place
to make a fan page, post images, graphic content and videos to gain customers'
support as well as trust.
An
Efficient Medium to Get Customer Feedback
Social
media is considered as the most powerful marketing tool for businesses to
generate and maintain traffic. It assists businesses to be in touch with the
fans through comments and provide quick replies to their queries. On social
media, tracking and handling customers’ queries or complaints is quite simple. Customers
generally post queries or complaints on the company’s Facebook wall or in the
comments. Queries or complaints in tweet are usually asked by mentioning
company’s twitter handle.
It
Gives Businesses Ample Opportunities to Reward Loyal Patrons
Businesses
can run several promotional campaigns, including contests through Facebook and
Twitter to reward their valued customers in unique ways with zero cost, which
would have cost thousands of rupees in traditional marketing.
High
Return on Investment
If
a company doesn’t keep track of its social media campaigns, it will never achieve
success. Social Media ROI helps businesses to identify what works or what
doesn’t. If a business, identifies that their social marketing efforts are not
working, they can change their strategies smartly and instantly.
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