Public
Relations (PR) is the practice of developing communication between marketers
and the target audience using all types of media vehicles such as print,
Television and the internet. Public Relations (PR) for an organization or
individual is nothing but gaining exposure that allow to influence the
audiences in creating a positive image just like advertising but in an
altogether different manner and style.
In
present times, public relations is playing a very vital role in the branding
and promotion of the companies that hire a PR agency for promoting their brand
and services, and uplifting their market image. Don't get confused! PR is not
advertising, it is a separate branch of marketing which is developed exclusively for image
management, brand building, media interaction, media relations, market
outreach, event coverage and crisis management. A company that hires an
advertising agency with the motive of getting a place in the newspaper, magazine
or Television pays a huge amount for the media for purchasing the space or time
slot. Whereas PR is a non-paid form of marketing and promotion and a PR agency
develops strategies for the client to gain coverage endorsed by the end of a
journalist in a subtle manner. PR professionals develop a range of tactics to
gain positive media attention for a brand, which helps to aware your target
audiences about your company and brand and marketer (You).
But,
Advertising and PR are similar in the way that both convey a message to their
clients and target audience. However, they convey that message differently in using
different strategies and tactics. PR professionals help you to communicate your
message with your target audience in a variety of channels - traditional as
well as unconventional social media channels. The key to enhance your reach is
to place your message in the channels that your clients or potential customers
enjoy using. Therefore, being a smart business leader you need to understand
the difference between advertising and PR to determine which approach is more
effective and budget friendly for your business.
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