With rapid socio-economic
developments and innovative technology business in India has transformed itself
across all the industries. Whether a small independent store owner or a large
entrepreneur all are going through a drastic change. Most of the industries are
flourishing in present times, be it health & fitness, FMCG, retail,
telecommunication, beauty, food, biotechnology or F&B.
The advent of M-commerce, smart
phone users are using mobile apps for buying, purchasing or selling. It has
taken a big leap over E-commerce format. Quick shipping, easy Wi-Fi connections
and the numerous mobile apps available in the web world make it easy to burgeon.
Using online tools and technology,
businesses are expanding their reach even in the remote areas with the help of franchises
and business associates. This is the easiest way to create a dynamic eco-system
for the entrepreneurs, clients, stakeholders, franchises, associates and
others, directly or indirectly involved with a business.
Businesses in
full swing are incorporating mobile into all areas of their digital promotion.
For mobile website users they have come up with an entirely approachable
website, mobile ads, and content.
Brands, now understand the importance of social media and advertising. It will
sharply increase the social media ad spend. Businesses must generate social media marketing strategies as per audience’s
mobile lifestyle and putting additional importance on video and visual content
that’s straightforwardly consumed via mobile.
SEO used to be a race between Google and search marketers. Now, they
will be coming up with some new techniques to position them on a higher rank.
Perpetually, content marketing has the
market greater than ever in India.
Content Marketing has been described by several as the “amalgamation
of SEO and SMO” which is somewhat accurate. SEO and content marketing
will prolong as two separate but entwined disciplines that rely on each other
for success. Content is the chief influencer of social media marketing. Businesses
that don’t invest in a rock-hard content strategy will discover that their SEO
campaigns are ineffective, at best, and damaging to their search visibility, at
worst.
As marketers go
on with the profit of their content strategy, capital beforehand was kept for search
engines; pay per click, SEO and social media will also be re-allocated to
content marketing efforts. The major difficulty for them would be standing out
amidst attention seeking content, case studies, video content,
research-intensive content, and others give businesses an advantage over their
competitors. Trends could
keep varying with transient time, so, plunge into the change and move with it.
Thanks for sharing this great and informative post which is knowledgeable.
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