The
advancements in technology, rapid turnaround of information and big data have
brought an exponential change in the way Public Relations work. And to stand
out in the cut-throat competition, this is imperative for Public Relations agencies
to quickly adapt to market changes. In preparation for a thriving 2016, here
are 5 key tips PR experts should consider.
Social Media Power Not To Be Undervalued:
Socialmedia marketing plays a crucial role in enhancing awareness of the brand. These
days, all big brands are using social media to interact with their audience,
drive traffic to their websites and promote their messages. Even a majority of
social media users now prefers to connect with brands through social networking
sites such as Facebook, Twitter.
Embrace A Better Content Marketing Strategy:
All
PR strategies will go in vain if you do not decide on content strategy. It is
required that the content for press releases, social media, articles or blogs should
be well-written, compelling and persuasive. Moreover, the value of optimized
content should not be ignored as it affects the Google rankings.
Use Visual Storytelling:
Incorporate a picture to deliver a
message is a great way for a brand to tell a story. It has already proven that
the press releases that contain images capture 80% more views than releases
with just text. So, Public Relations experts should ensure that their content should
not only sound good, but it needs to look good too.
Organize Calendar:
Public Relations pros should collect and organize yearly calendars to make
certain they’re positioning their clients and brands to receive maximum
coverage. Jot down all major conferences or events where you’d like to pitch stories.
It is advisable to pitch two or three months prior for the best chance of
inclusion. Follow the submission guidelines as well as note down their
deadlines on your calendar.
Employ Measurement Tools:
If you are monitoring your customers’ website, email and social media along
with PR activities, it is inefficient to go to each site individually to
collect information. Instead, you can use measurement tools to gather data
regarding your social media efforts, website traffic in a dashboard. With the assistance
of these tools, you can monitor what worked and what didn’t that eventually
assist in refining strategies. The press release analytics help to know which
of your releases were read the most and how you should craft your future
releases to gain maximum exposure. Constantly measure your efforts or else you
will lose fans or followers, and it will ultimately damage the significance of
the community you are trying to build.
I will consider these tips and implement next time. Read more : http://crowdfundbuzz.com/public-relations-and-social-media-promotion-for-all/
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