To some marketers, Social Media Marketing
is just a buzzword with no significant meaning. But there are those out there,
who after noticing the benefits of SMM clearly suggest it to be one of the most
important tools in the current day marketing. Although, many pundits suggest
that this craze for Social Media Marketing would die out soon, but till that
happens, marketers are spending nights thinking of how to make their Social
Media appeal more powerful.
As
per Hubspot, 92% of marketers out there thought that Social Media Marketing was
important and 80% of them said that Social Media was able to increase the
website clicks by 80%. Although, these statistics suggest an obvious potential
in using Social Media as a marketing tool, but many marketers do not completely
understand its benefits. Some very well-known
but neglected benefits are compiled below:
1.
Inbound Traffic: With no use of social
media, your inbound traffic is restricted to people who already know you or
your brand and unless you are Apple or Adidas, not many would be familiar with
you. Every media profile and each post that you make with a link to your
company website may lead to 100’s of new visitors to your website. Not only
will it be a mere increase in traffic, but it can lead to a massive increase in
customers through lead generation. Digital Marketing
2. Marketing Costs: As per HubSpot, 84% marketers discovered that working for 6 hours
per week on gives a significant increase in
the traffic to your website. Advertisement options on Twitter and Facebook are
also cheap, so you would always be within your budget.
3. Customer Insights: With increased interactions on Social Media, your knowledge of
your customer’s tastes and perceptions gets bigger. This indeed helps you in
targeting them better.
4. Brand Loyalty: Although of very uncommon knowledge, yet Social Media does lead to
an increased Brand Loyalty. According to a research done by Convince and
Convert, around 53% of customers who follow a brand remain loyal to it.
Hence, Social Media Marketing gives a
lot of opportunities only if you know how to use this tool effectively.
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