Have
you ever thought when you enter a search query in your search engine, why some
websites are on the top and others come later on? What is the process of
ranking the websites? It is all because of a powerful web marketing technique
called Search Engine Optimization or SEO as it is widely known. SEO helps the
search engine to find your site and rank it higher than millions of other sites
in response to a search query.
You
need to understand one simple fact: Most of the people don’t scroll past the
first three or four websites related to their queries. At maximum, they can
search a page or two but not more than that. That is why SEO services are referred as king-maker in the startup
ecosystem. A startup that nail SEO win,
and those disregarding it lose.
Search
Engines have two major functions: crawling and building an index, and providing search users with a ranked list of the
websites they've determined are the most relevant.
1. Crawling
and Indexing: The search engines automated robots called crawlers or spiders go
through the Web to see what is there. They
use the links as a path to reach the site. Once the engines find these pages, they decipher the
code from them and store selected pieces in massive databases, to be recalled
later when needed for a search query.
2. Providing
answers: When a person performs an online
search, the search engine scours its billions of documents and does two things:
first, it returns only those results that are relevant or useful to the query;
second, it ranks those results according to the popularity of the websites
serving the information.
Keep in mind great content is the
only thing that is going to help you earn useful and credible links. Links,
links and links are the only things that matter
in the SEO services. More the number of links more are the chance of getting
noticed and earning popularity. It is both relevance and popularity that the
process of SEO is meant to influence.
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