Never underestimate the power of not-so-popular social media channels

The unprecedented rise of social media has given birth to many new powerful platforms. No doubt the social media biggies like Facebook, Twitter, Instagram and LinkedIn still rule the social media space, overlooking the potential of other emerging platforms may get you outshined anytime.

A study by UMass-Dartmouth says that 98 per cent of Fortune 500 level companies use LinkedIn, 91 per cent use Twitter, 89 per cent Facebook and 63 per cent use Instagram. However, there is also a hidden group of niche social media players that most PR agencies and social media companies ignore.

We have made a list of four such social media platforms; let’s have a look.

Reddit is a customer service channel for addressing concerns and answering queries about any product. The creative concepts like “Ask Me Anything” sessions (AMAs) had their genesis on Reddit. In a nutshell, it’s a customer service channel, which is mostly ignored by today’s social media mavens and has the potential to generate results if utilised correctly.

Nextdoor is a private platform designed to keep you updated with the neighbourhood. There is a massive barrage of PR agencies and social media companies in Delhi, who if utilise this platform can update their customers about the brand they serve in a very personalised way. However, all of that should take place without any profit motive. Nonprofit content works best here.

Pinterest is like a digital bulletin board where you can pin all the things that you like or that inspires you or anything that’s relevant for you. It’s not a chat platform but a digital space where you can pin and save your favourite products/things. Others can visit it, and if they like it, they can buy it by going to the particular link. That’s how you can generate traffic and promote products through Pinterest.

Quora is a place for anyone to put queries and get answers from across the world. Here you can answer myriad questions and also teach people about your product. Queries also give you a view of what people are looking for or are interested in. Quora nowadays is used by millions around the world and can be an excellent platform for social media companies and PR agencies to pull customers.

So, these are a few social media channels that speak loud of its potential to grab attention and cut the deal. Strategically using them can help brands to win more customers in today’s fast-paced digital world.