Saturday 30 August 2014

Embrace The New PR Model To Enhance The Image

World is evolving at the speed of light, but there are many organisations still stuck in theTraditional PR format for branding and image building. Yes, it is absolutely true that media relations play a vital role in effective PR propositions, but it is not the be all and end all of PR in the modern contest. Those who are recognising changes are benefitting from the revolutionised PR models in the digital age. PR in the current digital age is much more than media relations where social media and content marketing are the most powerful weapons along with print and electronic media. Somehow advertising too is influenced by modern PR models in the current age and PR surpassed the advertising as it is getting more and more interactive every new day. 

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"PR generates conversion rates 10 to 50 times that of advertising."- As per study conducted by Air PR. Consistency matters more than occasional buzzes and to maintain rhythm social media and mobile are the best mediums to keep one's presence alive. Those who want to survive in the market can no longer ignore the power of internet, especially the social media. Fuelled by the impressive content, social media these days is capable to convert a dead brand into a star brand. One can understand the power of social media by the rising popularity of the "Ice Bucket Challenge" in the virtual media. 

Gone are the days when Public Relations was solely dependent on media relations and press releases were the only image building tools of PR. The new model of PR is armed with right weapons of social media and mobile applications such as blogs, online forums, discussions, online gaming, video releases and many. The modern PR model has superseded the traditional approach and at last, only the fittest will survive.

6 comments:

  1. Thank you admin for this useful blog post. Yes, it is very much true that PR is the most effective tool for image and brand building, and the power of Social Media is also very much stronger as its written in the post that "Social Media these days is capable to convert a dead brand into a star brand."

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  2. Yes, there is a big difference in the PR that exists 20 years back and now and businesses are realizing its role in brand building.

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  3. Good information with a nice blog...

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  4. I like to your thought, PR is a significant tool to branding your business by image building.

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  5. Thanks for sharing about New PR Model....

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