Wednesday, 4 February 2015

Endless Evolution of PR in the Digital Age

Although, Advertising, Promotions and Public Relations (PR) are three branches of Outbound Marketing, but PR is far different in terms of approach, style and scope. The result an organisation garners from PR activities stood long and creates cascading effect in making the image of an organisation before the customers, vendors, employees and stakeholders. In fact, PR develops a strong relationship with all of them through effective communication strategies and strong media pitch. PR is comparatively the younger tributary of Marketing, though Digital Marketing is the most recent, but it is also considered the annexation of PR.

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The fundamental difference between PR and other branches of Marketing such as Advertising and Promotion aimed to induce the sales and revenues while PR focuses only on image projection, brand building and reputation management. PR focuses on intangible aspects and inconspicuous benefits of a brand contrary to sales, promotion and advertising that talk about physical and conspicuous benefits. PR more closely connect a brand with customers, prospects, investors and the market and update them with all developments and changes pertaining to a brand. It relies on news, articles, reviews and blogs rather than splurging money in advertising, promotion and other ATL activities.   

With the advent of Digital Media and the rising popularity of social media channels like Facebook, LinkedIn, Instagram, YouTube and Vimeo, the role of PR diversified a lot and its scope got widened. The new age PR is altogether different from the traditional PR which was restricted to television and print media. Today, the wide reach of internet, growing popularity of social media and accessibility to the revolutionary mobility technology completely redefined the Public Relations and much is yet to come.

8 comments:

  1. Thank you admin for sharing such a useful post. Very well said.

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  2. PR is the best powerful tool for brand and image building. Well said. Thank you for sharing.

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  3. Thanx for Sharing Information About "PR in the Digital Age".

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  4. Really nice stuff & its gonna help me a lot & its nice combination of Digital Media and PR.

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  5. Hi,

    In this modern era of technology and internet the digital media and Public relation plays a vital role. This "Endless Evolution of PR in the Digital Age" blog post is really a good post and i like this very interesting topics. Thanks for sharing the valuable information.

    Thanks,

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  6. Nice post admin. Thank you for sharing. Really helpful.

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  7. Its really great and informative post. we are also working with Public Relations Companies Singapore.

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