Although,
Advertising, Promotions and Public Relations (PR) are three branches of
Outbound Marketing, but PR is far different in terms of approach, style and
scope. The result an organisation garners from PR activities stood long and
creates cascading effect in making the image of an organisation before the
customers, vendors, employees and stakeholders. In fact, PR develops a strong
relationship with all of them through effective communication strategies and strong
media pitch. PR is comparatively the younger tributary of Marketing, though
Digital Marketing is the most recent, but it is also considered the annexation
of PR.
The
fundamental difference between PR and other branches of Marketing such as
Advertising and Promotion aimed to induce the sales and revenues while PR
focuses only on image projection, brand building and reputation management. PR focuses on intangible aspects and inconspicuous
benefits of a brand contrary to sales, promotion and advertising that talk
about physical and conspicuous benefits. PR more closely connect a brand with
customers, prospects, investors and the market and update them with all
developments and changes pertaining to a brand. It relies on news, articles,
reviews and blogs rather than splurging money in advertising, promotion and
other ATL activities.
With the advent of
Digital Media and the rising popularity of social media channels like Facebook,
LinkedIn, Instagram, YouTube and Vimeo, the role of PR diversified a lot and
its scope got widened. The new age PR is altogether different from the
traditional PR which was restricted to television and print media. Today, the
wide reach of internet, growing popularity of social media and accessibility to
the revolutionary mobility technology completely redefined the Public Relations
and much is yet to come.
Thank you admin for sharing such a useful post. Very well said.
ReplyDeletePR is the best powerful tool for brand and image building. Well said. Thank you for sharing.
ReplyDeleteThanx for Sharing Information About "PR in the Digital Age".
ReplyDeleteReally nice stuff & its gonna help me a lot & its nice combination of Digital Media and PR.
ReplyDeleteHi,
ReplyDeleteIn this modern era of technology and internet the digital media and Public relation plays a vital role. This "Endless Evolution of PR in the Digital Age" blog post is really a good post and i like this very interesting topics. Thanks for sharing the valuable information.
Thanks,
Thank you for sharing. :)
ReplyDeleteNice post admin. Thank you for sharing. Really helpful.
ReplyDeleteIts really great and informative post. we are also working with Public Relations Companies Singapore.
ReplyDelete