Businesses are
witnessing a change and people are embracing that change, the world is going
through an unstoppable change. In this changing scenario, how can you remain stuck
to the age old methods of brand promotion. Yesteryears, ad. jingles used to
rhyme on the lips of the people are not even worth for witty sarcasms in today's
digital era. Do you know, why?
Mind
It!
In this communication
age where people desire to unfold the truth, where reviews and feedbacks work
more strongly than celebrity endorsements, where people are smart enough to
gauge promotional tactics and they can no more spare their calculated time to
entertain usual follow-ups in the form of advertisement. Nowadays, authenticity
is the mother of curiosity and no one can fool the smart and highly informed
prospect, empowered by the digital media.
Believe It!
Believe It!
People pay more
attention to the words of known people than entertaining advertisements while
choosing a brand. In a report published
by the Public Relations Society of America, social media has been utilized at
an ever-increasing rate by organizations and marketers in the last three years.
Businesses are using social media to meet the
ever increasing demand of Public Relations (PR). For the last 10-12
years, PR went through a drastic change and the influence of traditional media
continued to weaken.
Follow
It!
Twitter,
and Facebook are the most frequently
accessed online medium for public relations activities. After Twitter and
Facebook, LinkedIn and YouTube are the most used sites. Armed with articles,
blogs and status updates these social media sites are enhancing the impact of
public relations.
Note It!
Marketing and PR
experts predict that social media is going to rule the future and the share of
traditional media will decline significantly in the next five years. Even some
of them have claimed that a majority of the B and C grade newspapers will get
vanished by the end of the decade. Hence, only the fittest will survive.
Grab
It!
The
Digital PR is more effective than traditional PR as youths are more friendly
and comfortable with the digital media. To obtain the optimum results from the
Public Relations activities, increase the share of digital media, which is more
engaging, more informative, least expensive yet most convincing.
In india digital media is a growing field and has now become a very successful area which has taken over the Normal PR. worth reading blog. (Y)
ReplyDeleteDigital media is exactly overruling PR
ReplyDeleteVery informative post you have shared about the digital media which is knowledgeable.
ReplyDeletePublic Relations Companies Singapore