Creative Aspects of a Translator’s job

Travelling day and night, jumping from one time zone to another and still working with utmost perfection is quite an impossible job to do. But some great professionals out there, who have dedicated their heart and soul to their respective jobs, don’t mind taking up the challenge. While at times there occurs some bumps and breaks in the work delivered, but otherwise the overall outputs delivered are par the excellence. Similar is the job profile of translators, every now and then these people need to jump from one language to another to deliver the message effectively and efficiently within the stipulated time frame. Due to some situations gone wrong and errors committed unknowingly by some of the professionals as it would have happened in any profession, biased notions such as translator as traitor have started prevailing. Working hard in the shadows of prejudice and still delivering brilliant outputs is a tough task but their bag pack filled with a combination of skills and a hint of their personal creativity help the translation professionals in better dealing and beating out the challenges of their profession.

Here is an admirable set of skills that expert language translation professionals possess with their binge of creativity manifested in it:

1.      Ability to connect the dots

A translator has to go on connecting many dots before finally achieving the amazing end results. The dots that language translators need to connect harmoniously together include factors like feel of language, translation and writing skills, in-depth contextual knowledge, ability to read between the lines and other technical aspects of the work such as CAT tools, glossaries, resources and others.

2.      Creatively perceptive

Language translation professionals are a great artist that not just transfers the text from one language to another but also elaborates, adapts and metamorphoses information in source language in adequate formats of the target language. Like any other artists, translators too need to have a creative perspective of their own otherwise they would be lost in the translations. They need to soak up the language available around them and then modify the solutions accordingly.

3.      Language as a creative tool

Language is indisputably a tool to highlight a linguistic expert’s creative approaches in translation. Just like an artist uses colours, make their varied combinations to serve the purpose of an art project, translators similarly use language as a personalized tool to fulfill their respective work demands.  Considering the fact that translators are champions in dealing with at least two of different languages, their creativity gets stimulated even more. They are enriched by languages and know exactly how to fill the void between the two.  

Translators’ creativity is evident on many levels but is in urgent need of true as well as honest attention and appreciation, first and foremost by translators themselves, and then by the rest of the world.  They are not copycats but creators of an art form and this is the message about the profession that they need to firmly and confidently disperse out to the world.

Decoding the Job Role of a Language Translator

Commonly seen, when asked about the role of a language translator, people possibly answer it as a work profile wherein the job of the professional is to simply convert the text from the source language into the target language. However, the job includes many activities beyond this scope. As written in his book Translation as a Profession, author Roger Chriss defines the job of language translator as language professionals who are also applied linguists, competent writers, diplomats and educated amateurs. 

Like linguists, the translators need to be well equipped with knowledge regarding both the source and target language to adequately handle the nuances, terminologies, colloquialism and any other developments in the languages. Similar to the writers, they are required to be well-accustomed with the long working hours that mainly include developing and researching subjects that interest the masses and language trends that comforts the majority’s lifestyle and educational levels. Coming to the similarity of job attribute shared by both the translating professionals and diplomats is that while working they both need to be extremely careful regarding the cultural and social differences that exist in the society. Finally, as educated amateurs, they are required to know every minute knicks and knacks of the subjects they deal with. Another important aspect of a good translating agent’s job is to be a good communicator who adequately communicates with the client to know their views and ideologies in framing the desired translation works.

Overall, multitasking is the key of acing the translation job and here is a list of some additional works that come into account of a good translating professional’s work attributes:

·         Maintain the intended meaning of the message as conveyed in the source language

·         Follow the word choice and style sheet of target language as provided by the client or as followed by the majority of the target audience.

·         Try to maintain as much balance as possible between the formatting of source documents and the translated one.

·         Carefully assess the regional preferences of target language as it majorly affects the phrasing and grammar.

·         Ensure overall clarity and accuracy of the translated works.

As much as an art Translation is also a science. The functioning in the industry keeps on changing from time to time as per the trends prevailing in the literature markets. Machines haven’t yet reached that level of expertise to process the localized aspects and grammar nuances of languages that keep on changing from region to region irrespective of the languages. Even after so many years of translation industry into being, human translation is still its necessity. But similar to the machines, humans too can do an error that is why any reputed translation agency in Delhi or around the world has a thorough quality assurance process in place.

How New Media is impacting Translation Industry?

The term New Media refers to the set of methods and practices of modern communication, representation, and expression through digital multimedia and networked computers and devices. Through New Media, the information is processed, stored, transformed, and retrieved as a two-way communication. It has greatly impacted the translation industry and the conventional practices involved in the process of translation.

To begin with, New Media has spearheaded the creation of target texts specifically for the initiating the engagement with cross-border audience depending on their geographical location, interests, concerns, and backgrounds. For this, language translators in Delhi have to double up the efforts required to produce the culture-specific texts.

New Media has spurred the demand for the combination of audiovisuals and modern translation skills in the market. This has propelled the translation companies in Delhi to harness every new resource available like CAT tools. Many clients require the same translator to work for another project with the same quality, time span, and budget. At times, language translators in Delhi are okay with it due to their interest in the work, and other times, it seems out of possibilities. This is so because translators are often seen resistant to change and not willing to move out of their comfort space.

Well, this is what New Media has made obligatory for them to stay ahead of the competition. They have to become adept at the latest progress and demands of this digital age. Moreover, the language translation companies in Delhi and around the globe have to arrange frequent training sessions and meetings for the employees as to make them aware of the growing use of digital technology and dynamic trends in translation. The translators must focus on becoming Jack of all trades while working on their area of specialization and technical expertise.

The audiences and readers worldwide have taken an active role in both producing and consuming information—thanks to New Media. Today, every information and knowledge can be produced, shared, and consumed as it is accessible across the globe following the rules of “democratization of information”. But, to make this information readable and understandable by global readers, translators have an important role to play. The freelance translators who offer certified translation services in Delhi, as well as language translation agencies in Delhi, have to tailor their offerings as per the target audiences because language is a barrier even in this free exchange of information.

Surely, New Media has evolved at a rapid speed and having a great impact on the translation industry. While it is easy for the translation companies to cope up with this impact, individual freelance translators may find the situation tough to handle.

How to Get Maximum Benefits from Translation Services

To flourish in today’s competitive worldwide commercial centre, trade organizations need to appeal and engage the global audience. In spite of the fact that many people speak in different dialects, the reality remains that most people lean toward purchasing product and services in their local language. Talking with worldwide clients in their dialect consoles them that the company will fulfil their needs efficiently. Savvy businesses know that risking everything on the success of one particular venture will not help them to succeed universally. Hence, they invest a great sum of money on translation services to reach out to the global audience.

In metropolitan cities like Delhi, language translation is the perfect way to gain traction in new markets as well as communities.  A capable translator precisely communicates your message with the same intended meaning to the international audience. Be it the translation of languages like Chinese, Portuguese, French, or Arabic or of residential dialects like Gujarati, Malayalam, or Kannada into English or Hindi, capability in language translation is crucial. However, many businesses are skeptical whether the ultimate foreign version of the text is appropriate for the purpose or not. In order to alleviate this problem, companies should take some points into consideration before assigning a translator.

Rest Assured

The key perspective of making the most out of language translation service is to put your trust in the translator. Keep in mind that a professional translator will put all his mastery to attain your objectives: be that making the content of your company’s essential archives comprehensible so that your foreign clients easily understand them or making your website content convincing in order to increase sell.

Don’t Misunderstand!

The next significant stage after deciding a translation agency that is appropriate for your project is to talk with them about the cost, time and check the average translation rates on the internet. Make sure that the last price is dependent on the length of the text and how much research it needs. It is important to avoid asking the translator for a “free sample,” particularly if it is more than 200 words. If you don’t have critical interpretation prerequisites, it is better to give proper time to the translator for conducting necessary research so that he/she can give you the conceivable deciphered content.

Share necessary information

It is vital to discuss all the information regarding the text with the linguists. Inform them clearly about your target audience so that they use the right terminology to communicate with them. There are translators who offer discounts for large volumes of work or are more negotiable with their payment requirements.

Translation Quality Assessment

In case you are uncertain about the quality of the translated version, it is required to ask a proofreader to look at it. However, editing service is included within the indicated costs of translation agencies. There are chances that the hired editor may just provide you the different version of the same text. Therefore, it is better to ask them frankly about the alterations to make. 

PR industry: The rising star

Even if the profession is almost a century old in the country, it didn’t get that respect and recognition like the other participants involved in the marketing process. This is so because of the fact that critics see PR as a fabricator organizing favorable media coverage for undesirable people and causes. But not the roles are changing, from being the supporting helper slowly and steadily the industry is taking the center stage meant for it.

According to a survey conducted by the Associated Chamber of commerce and Industry in India (Assocham, 2012), the PR industry in India is growing at an annual rate of 32 percent. There are hundreds of PR consultancies but not all are good. Here are the qualities that the best PR agencies have:

1.      Have good reputation: Biggest one need not be the best one always.  While selecting, eliminate any PR agencies that could take advantage of you or that don’t have a lot of experience behind them. When in doubt, ask other companies that have worked with the PR agencies you’re considering.

2.      Get to know their clients: You should never work with a PR agency that tries to rush through the getting- to know- you phase. Any high-quality PR firm will want to spend time getting to know your business and your audience so the team can do their job as best as possible.

3.      Have active social media presence: See if they can actually back its claim of expertise by checking out the firm’s blog and social media profiles. Great PR agencies aren’t afraid to give up some free information—they know that that’s the best way to show their expertise and attract clients.

4.       Test knowledge of trends: Knowing the ins and outs of marketing and advertising means keeping up with trends and spotting new trends being formed. Make sure that any PR agency you choose is always up-to-date with the latest news and information.

5.      Are well connected: Great PR agencies have impressive lists of connections. How much a PR agency can help you greatly depends on their own network of people and businesses.

At its core, public relations revolve around the universal truth: people act based upon their perception of facts. With a good story we can manage, control and influence people’s perceptions and achieve our goals.  The better the story, the better is the acceptance by the public and the better the public relations.

Best PR Agency in Delhi | Digitla Marketing Services in Delhi | Social Media Services in Delhi

Why Digital Media is Overruling the PR

Businesses are witnessing a change and people are embracing that change, the world is going through an unstoppable change. In this changing scenario, how can you remain stuck to the age old methods of brand promotion. Yesteryears, ad. jingles used to rhyme on the lips of the people are not even worth for witty sarcasms in today's digital era. Do you know, why?

Mind It!

In this communication age where people desire to unfold the truth, where reviews and feedbacks work more strongly than celebrity endorsements, where people are smart enough to gauge promotional tactics and they can no more spare their calculated time to entertain usual follow-ups in the form of advertisement. Nowadays, authenticity is the mother of curiosity and no one can fool the smart and highly informed prospect, empowered by the digital media.

Believe It!

People pay more attention to the words of known people than entertaining advertisements while choosing a brand.  In a report published by the Public Relations Society of America, social media has been utilized at an ever-increasing rate by organizations and marketers in the last three years. Businesses are using social media to meet the  ever increasing demand of Public Relations (PR). For the last 10-12 years, PR went through a drastic change and the influence of traditional media continued to weaken.

Follow It!

Twitter, and  Facebook are the most frequently accessed online medium for public relations activities. After Twitter and Facebook, LinkedIn and YouTube are the most used sites. Armed with articles, blogs and status updates these social media sites are enhancing the impact of public relations.

Note It!

Marketing and PR experts predict that social media is going to rule the future and the share of traditional media will decline significantly in the next five years. Even some of them have claimed that a majority of the B and C grade newspapers will get vanished by the end of the decade. Hence, only the fittest will survive. 

Grab It!

The Digital PR is more effective than traditional PR as youths are more friendly and comfortable with the digital media. To obtain the optimum results from the Public Relations activities, increase the share of digital media, which is more engaging, more informative, least expensive yet most convincing.

Need of Integrated PR in the Digital Age

Public Relations is no more restricted to coverage in the print media, it has experienced a paradigm shift after the advent of Digital Media.

According to 'The South Africa PR Landscape 2014 report', Public Relations (PR) is facing tough challenges in the digital age. PR is evolving, and this evolution is surrounded by more opportunities than challenges. The report evokes the ideas of industry experts and compel them to rethink about the new role and scope of PR in the highly dynamic digital world which is changing every second. The traditional PR is neither going to die or vanish, but it needs to accommodate technology to make the transformation practical for the majority of businesses. The role of PR is changing with the rapid developments in the digital communication. In this highly volatile and complex business environment, a client assumes greater accountability and expertise from a full-fledged PR agency. Businesses demand more coverage in print media and active presence in the social media.

Now, PR is going neck-to-neck with social media, therefore PR professional must be ready to understand the principles and tools of the social media. Traditional and digital PR, both have some unique advantages. The combination of the two results in more dynamic and more practical version of the PR. They need to create a crossover plan and should execute it, using both traditional and modern strategies in a proportional manner. Both are important, essential and impactful. Their mix varies in accordance to the demand of every individual account or campaign. Yes, it is the knowledge and understanding of the PR professional that whether they are able to decide the contribution of each medium in a right manner or not. There is no set parameter which may guide about the effective integration of the traditional and modern PR. A perfect combination depends upon the profile of a brand and the nature of a marketing activity.

To get the optimum results from a PR activity, there must be a great coordination between the PR team, marketing team, social media experts and media planners. The collaborative efforts of all help to create and execute an integrated a PR plan, where equal focus can be given on traditional as well as digital media channels. PR is a multifaceted and indirect approach of marketing which is responsible for all the branding activities such as positioning, image building and visibility of a brand in the target market. Depending upon the reach and cost of the media, a PR agency chooses the right media and makes effort to generate higher ROI.

Digital Media is going to lead the PR, VERY SOON.

Social media is getting more social in impacting the public relations in the digital age. In a report published by Public Relations Society of America,  social media are being utilized on an ever-increasing basis by corporations and other organizations. Both MNCs' and small firms are using social media to meet the  ever increasing demand of Public Relations. For last 10-12 years PR is went through a drastic change and for the third time in a row, this research found the influence of traditional mainstream news media continuing to weaken.

Twitter, and  Facebook are the most frequently accessed online medium for public relations activities. After Twitter and Facebook, LinkedIn and You Tube are the most frequently used sites. Armed with articles, blogs and status updates these social media sites are enhancing the impact of public relations. The Digital PR is more effective than traditional mainstream media PR as youths are more friendly and comfortable with the digital media.
To obtain the optimum results from the Public Relations activities, the strategic blend of traditional and digital media can.

Marketing and PR experts predict that social media is going to rule the future and the share of traditional medical will decline with the passage of time. Even some of these trade pandits opined that majority of the B and C Grades newspaper will vanish by the end of current decade. Although, digital media is going to devour the major share of print media, but it is equally true that an elite section is strictly adhere with the print media and they can't live without quality print content. Hence, the fittest will survive and print media has its own specific niche which can never be replaced by the digital format. Days ahead are going to be more happening for the PR industry as the combo of traditional and digital media is going to culminate the industry, like never before.