Public Relations Professionals spend immense time
talking about how they should communicate externally. They generally
talk about engaging outside consultants, disseminating news releases and
pitching stories to the media or industry, and indulge too much so that
they often overlook their most influential and most valuable asset
constituents inside the company- their internal audience.
Communication with internal audience, including employees, board members, directors or association members is an imperative consideration for a PR agency to become more successful. Every employee wants to be informed about the product developments,
team success celebrations, and other changes in the organization. By
paying equal attention to your staff members and valuing their opinions,
you will actually motivate them, make them feel valued and become a
trustworthy resource that will lead to more dedicated and productive
members of staff.
With the help of the following methods of communicating with internal
audience, you can develop a sense of pride and instil a sense of
belonging in employees.
Have an Open Communication
The best method to make your
employees feel valued is simply by talking with them. Consistent and
clear communication with the staff members helps set a company apart
from its competitors as it is useful in creating a cohesive work
environment. You can give them a better understanding of the
organization’s goals and operations.
Communicating positive developments with employees boost their morale
and encourage them to work harder, and contribute directly to an
organization’s success. Moreover, you can empower employees to spread
good news about the brand to their social networks. But make sure that
the employees should not share the trade secrets outside the
organization. For this, you can make them sign the non disclosure
agreement.
Disseminate Information
Apart from direct communication, you can share information to everyone across an organization through various methods:
· Information-Rich Intranet Sites: This is
an ideal way to quickly inform employees about upcoming
programs/releases, plans, PR successes, and even failures. Intranets
make it easy to access details, forms and resources that are useful for them. Public Relations Services
· Printed or E-Newsletters: Sending news
update via e-mail or printed newsletter regularly keeps the members of
the staff informed about what is happening in the wider organization and
allows them to involve in the process. If possible, provide employees
printed newsletter as many of them would like to hold and take it home.
Be a Good Listener
To encourage strong relationships between company managers and
employees, it is vital to listen to them attentively along with
communicate. Listening is the key to great communication. For a
successful PR campaign, you should provide a forum that allows employees
to ask candid questions- and receive candid
answers, express their issues then have them addressed honestly, share
innovative and creative ideas- then see them implemented. It is said
that employees who have a voice serve as the most enthusiastic brand ambassadors, both externally and internally.
Conclusion:
An effective and honest internal communication allows employees to
trust on the organization and encourage them to work more dedicatedly.
Every committed employee prefers to work for companies that are
transparent in their practices and goals. By communicating on a daily
basis, company workers will be able to put major organizational changes
and developments, declarations, events and news in the right context.
Thanks for sharing this great and knowledgeable post. We are also working with Public Relations Companies Singapore.
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