Saturday 26 May 2018

How to Make the Most of a Translation Service?

To thrive in today’s competitive international marketplace, business organizations need to appeal and engage the global audience. Although many people speak in multiple languages, the reality remains that most individuals prefer to buy products and services in their native language. Speaking with global customers in their language reassures them that the company will satisfy their needs effectively. Smart businesses understand that putting all their eggs in one basket will not assist them to get success globally. Therefore, they invest a good amount of money on translation services to reach out to a worldwide audience.

In metropolitan cities like Delhi, language translation is the best way for companies to gain traction in new markets as well as communities. A proficient translator accurately expresses your message with the same intended meaning to the foreign audience. Be it the translation of a foreign language like Chinese, Portuguese, French, or Arabic or of domestic languages like Gujarati, Malayalam, or Kannada into English or Hindi, proficiency in language translation is a must. However, many businesses view translators with a cloud of suspicion. They are skeptical whether the final foreign version of the text is fit for the purpose or not. In order to alleviate this problem, companies should take some aspects into consideration before hiring a translator.

Rest Assured
The key aspect of making the most out of language translation service is to put your trust in the translator. Always remember that a professional translator will put all his expertise to achieve your goals: be that making the text of your company’s necessary documents comprehensible so that your foreign clients easily understand them, or making your website content and marketing material convincing in order to increase sales.

Don’t Misunderstand!
The next important step after deciding a translation agency that is apt for your project is to talk with them about the cost and time. If this is the first time you have hired a language professional and you are uncertain about the fair translation rates, you can check the average translation rates on the internet. However, make sure that the last price is dependent on the length of the text and how much research it requires.  It is wise to avoid asking the translator for a “free sample,” particularly if it is more than 200 words. If you don’t have urgent translation requirements, it is recommended to give proper time to the translator for conducting necessary research so that he/she can provide you with the best possible translated text.  

Share Necessary Information
Make sure that you have discussed all the essential information regarding the text with the linguists. Inform them lucidly about your target audience so that they use the right terminology to communicate with them. Many translators also offer discounts for large volumes of work or are more negotiable with their payment requirements.   

Translation Quality Assessment
In case you are unsure about the quality of the translated version, it is suggested to ask an independent proof-reader to look at it. However, proofreading or editing service is included in the specified prices of several translation agencies. There are chances that the hired editor may just provide you the different version of the same text. Therefore, it is advisable to ask them candidly about the alterations to make.

No comments:

Post a Comment